A VISION ON THE DIGITAL FUTURE OF THE ARTS By Cristiano Chaussard

Article published on the "Digitalismo" movement and the new milestone of art in Brazil.

Originally published in the ND+ Newspaper (https://www.google.com/search?q=ndmais.com.br).

Full Article Translation:

A vision on the digital future of the arts Cristiano Chaussard – Visual artist and entrepreneur

"100 years ago, Brazil manifested the milestone that established and celebrated modern art in Brazil. That week of 1922 deserves to be re-edited, but, in my view, it would be a digital milestone. What I would call Digitalism fixes the beginning of an era of liberation from the physical world. Not, absolutely, a distancing, but its representation in diverse media — sometimes bringing physical elements to the digital environment and others mixing them and, many times, transporting the digital to physical supports.

3D prints, gicleé/fine art, computerized embroidery, laser cutting and digital turning are only examples of how the media mix and give vent to an imagination free from brushes, however revering their ancestors, without necessarily abandoning them.

Digitalism has consistent elements for its foundation. This new era owes its liberation to long-ago (but not so much) cubism, which revolutionized freedom of expression by showing that photographic realism did not need to monopolize respect for current art. And that artistic gift was not only in the dexterity and virtuosity of the incredible capacity to reproduce the real, but also in the capacity to express emotions through new aesthetic languages, including in the world of art fantasy, free sketching, mixing and diversity.

Digitalism initiates an era of innovations and subversions, ready to evolve, transform and welcome. It must, yes, its emergence and the consolidation of this freedom to modernism and to what we still call contemporary art today. However, we will need a new name for this movement — and Digitalism marks a new form of artistic freedom. It rescues everything that brought us here and gives space to be built without prejudices or elitisms. Without denying its past or limiting its future.

And this trend is not only in the scope of visual arts. From music to performing arts, digital language is intrinsically linked to the production of all forms of art. Even in literature, practically all of it is produced in a digital environment and also presented to the public in the form of 'paperless' books, like the advent of the Kindle, for example.

A present and a future to be explored. A revolution in the arts that has everything to attract the population into this fascinating universe. And the best: reaching a much larger number of people, bypassing physical exhibitions, with access for everyone at the touch of a button."